Growing Business Innovation
-15%
portes grátis
Growing Business Innovation
Creating, Marketing and Monetising IP
Reuvid, Jonathan
Legend Press Ltd
10/2017
250
Mole
Inglês
9781787198937
15 a 20 dias
690
Descrição não disponível.
Contents Foreword Contributors' Notes Introduction Part One: Planning Innovation Objectives Identifying your capability for innovation that works, rewards inventors and achieves recognition How innovation is changing - the impact of digital media on the market for ideas Harnessing technology to establish a lead in innovation Open innovation - the value of collaboration and partnership The role of universities as new innovation hubs Taking innovation leadership to establish premium value Part Two: From Research to Marketable Product 2.1 Six steps to successful innovation 2.2 Research models - financial support for R & D 2.3 Utilising and refining designs and prototypes in house 2.4 Test marketing to scope market value 2.5 Assessing the competition through trawling digital databases 2.6 Using copyright and trademarks to protect your innovation's IP Part Three: Managing IP 3.1 Strategic IP Management 3.2 Treating innovation IP as a business asset 3.3 Accessing Patent Box and Innovare UK for early stage finance 3.4 Leveraging IP for hi-tech start-ups 3.5 The UK as a competitive location for launching innovation 3.6 Mapping opportunities to attract offshore licensees Part Four: Patenting effectively at affordable cost 4.1 UK patent registration and the EU's unitary patent for UK innovations 4.2 International patent regimes and their cost-effective use 4.3 The effective use of patent registration agents and patent law firms 4.4 Developing a long-term patent registration and renewals budget 4.5 Developing and refining patented prototypes 4.6 Strategies to combat infringement Part Five: Monetising Innovation IP 5.1 Structuring license agreements and monitoring revenue streams 5.2 Licensing by product or industry process application 5.3 The defining role of IP in high value transactions 5.4 IP data transparency in supporting enterprise value 5.5 Monetising established royalty revenue streams 5.6 Engaging with private equity: partnering, merger or outright sale
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing, IP, intellectual property, business development, entrepreneurs, sales, marketing, assets, business, innovate; new ideas, original approach to business, most important asset for new business, successful business plan, new business start ups, how to ensure start up success, business growth, how to save your start up, how to start a business, how to write a business plan, what is business management,; idea, the role of IP in business, how to use IP to your advantage, using IP as an entrepreneur, growing business innovation, how to grow your business, how to grow your start up, what is IP, why is IP so valuable, how is IP used to generate profit, how can my business generate more profit, profit; business writing, career planning, business plan, merketing strategy for business
Contents Foreword Contributors' Notes Introduction Part One: Planning Innovation Objectives Identifying your capability for innovation that works, rewards inventors and achieves recognition How innovation is changing - the impact of digital media on the market for ideas Harnessing technology to establish a lead in innovation Open innovation - the value of collaboration and partnership The role of universities as new innovation hubs Taking innovation leadership to establish premium value Part Two: From Research to Marketable Product 2.1 Six steps to successful innovation 2.2 Research models - financial support for R & D 2.3 Utilising and refining designs and prototypes in house 2.4 Test marketing to scope market value 2.5 Assessing the competition through trawling digital databases 2.6 Using copyright and trademarks to protect your innovation's IP Part Three: Managing IP 3.1 Strategic IP Management 3.2 Treating innovation IP as a business asset 3.3 Accessing Patent Box and Innovare UK for early stage finance 3.4 Leveraging IP for hi-tech start-ups 3.5 The UK as a competitive location for launching innovation 3.6 Mapping opportunities to attract offshore licensees Part Four: Patenting effectively at affordable cost 4.1 UK patent registration and the EU's unitary patent for UK innovations 4.2 International patent regimes and their cost-effective use 4.3 The effective use of patent registration agents and patent law firms 4.4 Developing a long-term patent registration and renewals budget 4.5 Developing and refining patented prototypes 4.6 Strategies to combat infringement Part Five: Monetising Innovation IP 5.1 Structuring license agreements and monitoring revenue streams 5.2 Licensing by product or industry process application 5.3 The defining role of IP in high value transactions 5.4 IP data transparency in supporting enterprise value 5.5 Monetising established royalty revenue streams 5.6 Engaging with private equity: partnering, merger or outright sale
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing, IP, intellectual property, business development, entrepreneurs, sales, marketing, assets, business, innovate; new ideas, original approach to business, most important asset for new business, successful business plan, new business start ups, how to ensure start up success, business growth, how to save your start up, how to start a business, how to write a business plan, what is business management,; idea, the role of IP in business, how to use IP to your advantage, using IP as an entrepreneur, growing business innovation, how to grow your business, how to grow your start up, what is IP, why is IP so valuable, how is IP used to generate profit, how can my business generate more profit, profit; business writing, career planning, business plan, merketing strategy for business
