How Strategic Communication Shapes Value and Innovation in Society

SERIES PREFACE INTRODUCTION 1. EDUCATING SOCIETY'S FUTURE PR PRACTITIONERS: AN EXPLORATION OF 'PREPAREDNESS' AS A QUALITATIVE INDICATOR OF HIGHER EDUCATION PERFORMANCE 2. CONTEXTUALISING CHANGE IN PUBLIC SECTOR ORGANISATIONS 3. WHEN A NATION'S LEADER IS UNDER SIEGE: MANAGING PERSONAL REPUTATION AND ENGAGING IN PUBLIC DIPLOMACY 4. TOWARDS A SOCIETAL DISCOURSE WITH THE GOVERNMENT? A COMPARATIVE CONTENT ANALYSIS ON THE DEVELOPMENT OF SOCIAL MEDIA COMMUNICATION BY THE BRITISH, FRENCH AND GERMAN NATIONAL GOVERNMENTS 2011-2015 5. LESSONS LEARNED: COMMUNICATION STUDIES IN TRANSITION 6. SECRETS OF PUBLIC AFFAIRS 7. SOCIAL MEDIA: THE DIALOGUE MYTH? HOW ORGANISATIONS USE SOCIAL MEDIA FOR STAKEHOLDER DIALOGUE 8. CLARIFYING SKILLS AND COMPETENCIES IN ORGANISATIONAL DECISION MAKING - PERCEPTIONS OF FINNISH COMMUNICATION PROFESSIONALS 9. CRISIS, RESPONSE, REPUTATION, ACTOR, AND CONTEXT: A CROSS-DISCIPLINARY STUDY OF KEY CONCEPTS IN PUBLIC RELATIONS, BUSINESS ADMINISTRATION AND PUBLIC ADMINISTRATION

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• Relações públicas
• Comunicação e apresentação do negócio
• Vendas e marketing