How Strategic Communication Shapes Value and Innovation in Society

How Strategic Communication Shapes Value and Innovation in Society

Ihlen, Oyvind; Romenti, Stefania; Smit, Iekje; Ruler, Betteke van

Emerald Publishing Limited

11/2017

208

Dura

Inglês

9781787147171

15 a 20 dias

Descrição não disponível.
SERIES PREFACE
INTRODUCTION
1. EDUCATING SOCIETY'S FUTURE PR PRACTITIONERS: AN EXPLORATION OF 'PREPAREDNESS' AS A QUALITATIVE INDICATOR OF HIGHER EDUCATION PERFORMANCE
2. CONTEXTUALISING CHANGE IN PUBLIC SECTOR ORGANISATIONS
3. WHEN A NATION'S LEADER IS UNDER SIEGE: MANAGING PERSONAL REPUTATION AND ENGAGING IN PUBLIC DIPLOMACY
4. TOWARDS A SOCIETAL DISCOURSE WITH THE GOVERNMENT? A COMPARATIVE CONTENT ANALYSIS ON THE DEVELOPMENT OF SOCIAL MEDIA COMMUNICATION BY THE BRITISH, FRENCH AND GERMAN NATIONAL GOVERNMENTS 2011-2015
5. LESSONS LEARNED: COMMUNICATION STUDIES IN TRANSITION
6. SECRETS OF PUBLIC AFFAIRS
7. SOCIAL MEDIA: THE DIALOGUE MYTH? HOW ORGANISATIONS USE SOCIAL MEDIA FOR STAKEHOLDER DIALOGUE
8. CLARIFYING SKILLS AND COMPETENCIES IN ORGANISATIONAL DECISION MAKING - PERCEPTIONS OF FINNISH COMMUNICATION PROFESSIONALS
9. CRISIS, RESPONSE, REPUTATION, ACTOR, AND CONTEXT: A CROSS-DISCIPLINARY STUDY OF KEY CONCEPTS IN PUBLIC RELATIONS, BUSINESS ADMINISTRATION AND PUBLIC ADMINISTRATION
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Business communication; Public relations; PR; Business management; Strategic communication