Marketing Management in Turkey

Chapter 1.1. IntroductionChapter 1.2. From Bazaars to Digital Environment: Short History of Marketing in Turkish Context; Eda Aylin Genc, Metehan Igneci
Chapter 1.3. Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey; Hande Beguem Bumin Doyduk
Chapter 2.1. The Sharing Economy In Turkey: A Marketing Perspective; Elif Yelseli Sisecam, Hueseyin Sami Karaca, OEzlem Hesapci
Chapter 2.2. Analysis Of The Turkish Market Research Industry The Changing Role of the Researcher; OEzgecan Karanci
Chapter 3.1. A Review Of Factors Affecting Turkish Consumer Behavior; I. Taylan Doertyol, Aysen Coskun, Olgun Kitapci
Chapter 4.1. Consumer-Brand Relationships In Turkey; Ezgi Merdin-Uygur, Umut Kubat, Zeynep Guerhan-Canli
Chapter 4.2. Competitive Dynamics In Turkey; Muhterem Sebnem Ensari
Chapter 4.3. Place Marketing In Turkey; Can Uslay, Mesut Cicek
Chapter 5.1. Experience Consumption In Turkey; Ezgi Merdin-Uygur
Chapter 6.1. The Birth of Omni-Channel Marketing and New Dynamics of Consumers' Approach to Retail Channels; Selen OEztuerk, Abdullah Okumus
Chapter 7.1. IMC: Integrated Marketing Communication; Elif Yurdakul, Asli Bozdag Karaman
Chapter 7.2. Is Advertisement Really Dead? A Case Study Of Filli Boya; Cigdem Basfirinci, Guelcan Sener
Chapter 7.3. Word of Mouth Marketing; Renan Tavukcuoglu, Tavsiye Evi
Chapter 8.1. A Survey Of Marketing Management For Videogames Industry In Turkey; Sercan Senguen
Chapter 8.2. Marketing is in cooperation with technology to form new directives in consumer life; M.OEzguer Guengoer
Chapter 9.1. When Delights Turn Bitter: Consumer Resistance in Turkey; Melike Demirbag-Kaplan
Chapter 9.2. The Mystique Of Luxury Products; Meltem Kiygi-Calli

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• Vendas e marketing
• Vendas e gestão do marketing
• Negócios internacionais

Marketing; emerging markets; Turkey; development; market potential