Marketing Management in Turkey
-15%
portes grátis
Marketing Management in Turkey
Yolbulan Okan, Elif; Ozturkcan, Selcen
Emerald Publishing Limited
07/2018
480
Dura
Inglês
9781787145580
15 a 20 dias
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Chapter 1.1. IntroductionChapter 1.2. From Bazaars to Digital Environment: Short History of Marketing in Turkish Context; Eda Aylin Genc, Metehan Igneci Chapter 1.3. Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey; Hande Begum Bumin Doyduk Chapter 2.1. The Sharing Economy In Turkey: A Marketing Perspective; Elif Yelseli Sisecam, Huseyin Sami Karaca, OEzlem Hesapci Chapter 2.2. Analysis Of The Turkish Market Research Industry The Changing Role of the Researcher; OEzgecan Karanci Chapter 3.1. A Review Of Factors Affecting Turkish Consumer Behavior; I. Taylan Doertyol, Aysen Coskun, Olgun Kitapci Chapter 4.1. Consumer-Brand Relationships In Turkey; Ezgi Merdin-Uygur, Umut Kubat, Zeynep Gurhan-Canli Chapter 4.2. Competitive Dynamics In Turkey; Muhterem Sebnem Ensari Chapter 4.3. Place Marketing In Turkey; Can Uslay, Mesut Cicek Chapter 5.1. Experience Consumption In Turkey; Ezgi Merdin-Uygur Chapter 6.1. The Birth of Omni-Channel Marketing and New Dynamics of Consumers' Approach to Retail Channels; Selen OEzturk, Abdullah Okumus Chapter 7.1. IMC: Integrated Marketing Communication; Elif Yurdakul, Asli Bozdag Karaman Chapter 7.2. Is Advertisement Really Dead? A Case Study Of Filli Boya; Cigdem Basfirinci, Gulcan Sener Chapter 7.3. Word of Mouth Marketing; Renan Tavukcuoglu, Tavsiye Evi Chapter 8.1. A Survey Of Marketing Management For Videogames Industry In Turkey; Sercan Sengun Chapter 8.2. Marketing is in cooperation with technology to form new directives in consumer life; M.OEzgur Gungoer Chapter 9.1. When Delights Turn Bitter: Consumer Resistance in Turkey; Melike Demirbag-Kaplan Chapter 9.2. The Mystique Of Luxury Products; Meltem Kiygi-Calli
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Chapter 1.1. IntroductionChapter 1.2. From Bazaars to Digital Environment: Short History of Marketing in Turkish Context; Eda Aylin Genc, Metehan Igneci Chapter 1.3. Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey; Hande Begum Bumin Doyduk Chapter 2.1. The Sharing Economy In Turkey: A Marketing Perspective; Elif Yelseli Sisecam, Huseyin Sami Karaca, OEzlem Hesapci Chapter 2.2. Analysis Of The Turkish Market Research Industry The Changing Role of the Researcher; OEzgecan Karanci Chapter 3.1. A Review Of Factors Affecting Turkish Consumer Behavior; I. Taylan Doertyol, Aysen Coskun, Olgun Kitapci Chapter 4.1. Consumer-Brand Relationships In Turkey; Ezgi Merdin-Uygur, Umut Kubat, Zeynep Gurhan-Canli Chapter 4.2. Competitive Dynamics In Turkey; Muhterem Sebnem Ensari Chapter 4.3. Place Marketing In Turkey; Can Uslay, Mesut Cicek Chapter 5.1. Experience Consumption In Turkey; Ezgi Merdin-Uygur Chapter 6.1. The Birth of Omni-Channel Marketing and New Dynamics of Consumers' Approach to Retail Channels; Selen OEzturk, Abdullah Okumus Chapter 7.1. IMC: Integrated Marketing Communication; Elif Yurdakul, Asli Bozdag Karaman Chapter 7.2. Is Advertisement Really Dead? A Case Study Of Filli Boya; Cigdem Basfirinci, Gulcan Sener Chapter 7.3. Word of Mouth Marketing; Renan Tavukcuoglu, Tavsiye Evi Chapter 8.1. A Survey Of Marketing Management For Videogames Industry In Turkey; Sercan Sengun Chapter 8.2. Marketing is in cooperation with technology to form new directives in consumer life; M.OEzgur Gungoer Chapter 9.1. When Delights Turn Bitter: Consumer Resistance in Turkey; Melike Demirbag-Kaplan Chapter 9.2. The Mystique Of Luxury Products; Meltem Kiygi-Calli
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
