Mastering Business for Strategic Communicators
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Mastering Business for Strategic Communicators
Insights and Advice from the C-suite of Leading Brands
Ragas, Matthew W.; Culp, Ron
Emerald Publishing Limited
11/2017
320
Dura
Inglês
9781787145047
15 a 20 dias
Descrição não disponível.
Foreword by Roger Bolton, president, Arthur W. Page Society
PART I. Introduction
1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp
PART II. Communications, Business Acumen and the C-suite
2. The communicator as integrator; Gary Sheffer & Weber Shandwick
3. Why business acumen matters more than ever; Peter Marino
4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma
PART III. Finance and Investor Relations
5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser
6. The partnership between corporate communications and investor relations; Carole Casto
PART IV. Human Resources and Employee Engagement
7. Mastering business means first understanding your people; Corey duBrowa
8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts
9. Have a seat at the table - not on the fringes; Anne C. Toulouse
PART V. Corporate Strategy, Innovation and Legal
10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford
11. Telling the story of value creation; Clarkson Hine
12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener,
13. Understanding the corporate legal department; Mark Bain & Baker McKenzie
PART VI. Marketing, Brand and Data Analytics
14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone
15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg
16. Learn the language of business and keep what you earn; B. J. Talley
PART VII. Social Responsibility and Transparency
17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock
18. How communicators can help corporations make a difference; Stacy Sharpe
19. Communications for social good; Andrew Solomon
PART VIII. Communication and Corporate Transformations
20. Building communications' influence during corporate transformation; Kelly McGinnis
21. Accentuate the positive: the communicator's catalytic effect; Jon Harris
22. Communications leadership that strong leaders expect; Nick Tzitzon
PART IX. Summing Up
23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
PART I. Introduction
1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp
PART II. Communications, Business Acumen and the C-suite
2. The communicator as integrator; Gary Sheffer & Weber Shandwick
3. Why business acumen matters more than ever; Peter Marino
4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma
PART III. Finance and Investor Relations
5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser
6. The partnership between corporate communications and investor relations; Carole Casto
PART IV. Human Resources and Employee Engagement
7. Mastering business means first understanding your people; Corey duBrowa
8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts
9. Have a seat at the table - not on the fringes; Anne C. Toulouse
PART V. Corporate Strategy, Innovation and Legal
10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford
11. Telling the story of value creation; Clarkson Hine
12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener,
13. Understanding the corporate legal department; Mark Bain & Baker McKenzie
PART VI. Marketing, Brand and Data Analytics
14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone
15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg
16. Learn the language of business and keep what you earn; B. J. Talley
PART VII. Social Responsibility and Transparency
17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock
18. How communicators can help corporations make a difference; Stacy Sharpe
19. Communications for social good; Andrew Solomon
PART VIII. Communication and Corporate Transformations
20. Building communications' influence during corporate transformation; Kelly McGinnis
21. Accentuate the positive: the communicator's catalytic effect; Jon Harris
22. Communications leadership that strong leaders expect; Nick Tzitzon
PART IX. Summing Up
23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Business communications; Strategic communication; Communications; Public relations; PR; Marketing
Foreword by Roger Bolton, president, Arthur W. Page Society
PART I. Introduction
1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp
PART II. Communications, Business Acumen and the C-suite
2. The communicator as integrator; Gary Sheffer & Weber Shandwick
3. Why business acumen matters more than ever; Peter Marino
4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma
PART III. Finance and Investor Relations
5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser
6. The partnership between corporate communications and investor relations; Carole Casto
PART IV. Human Resources and Employee Engagement
7. Mastering business means first understanding your people; Corey duBrowa
8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts
9. Have a seat at the table - not on the fringes; Anne C. Toulouse
PART V. Corporate Strategy, Innovation and Legal
10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford
11. Telling the story of value creation; Clarkson Hine
12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener,
13. Understanding the corporate legal department; Mark Bain & Baker McKenzie
PART VI. Marketing, Brand and Data Analytics
14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone
15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg
16. Learn the language of business and keep what you earn; B. J. Talley
PART VII. Social Responsibility and Transparency
17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock
18. How communicators can help corporations make a difference; Stacy Sharpe
19. Communications for social good; Andrew Solomon
PART VIII. Communication and Corporate Transformations
20. Building communications' influence during corporate transformation; Kelly McGinnis
21. Accentuate the positive: the communicator's catalytic effect; Jon Harris
22. Communications leadership that strong leaders expect; Nick Tzitzon
PART IX. Summing Up
23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
PART I. Introduction
1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp
PART II. Communications, Business Acumen and the C-suite
2. The communicator as integrator; Gary Sheffer & Weber Shandwick
3. Why business acumen matters more than ever; Peter Marino
4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma
PART III. Finance and Investor Relations
5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser
6. The partnership between corporate communications and investor relations; Carole Casto
PART IV. Human Resources and Employee Engagement
7. Mastering business means first understanding your people; Corey duBrowa
8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts
9. Have a seat at the table - not on the fringes; Anne C. Toulouse
PART V. Corporate Strategy, Innovation and Legal
10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford
11. Telling the story of value creation; Clarkson Hine
12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener,
13. Understanding the corporate legal department; Mark Bain & Baker McKenzie
PART VI. Marketing, Brand and Data Analytics
14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone
15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg
16. Learn the language of business and keep what you earn; B. J. Talley
PART VII. Social Responsibility and Transparency
17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock
18. How communicators can help corporations make a difference; Stacy Sharpe
19. Communications for social good; Andrew Solomon
PART VIII. Communication and Corporate Transformations
20. Building communications' influence during corporate transformation; Kelly McGinnis
21. Accentuate the positive: the communicator's catalytic effect; Jon Harris
22. Communications leadership that strong leaders expect; Nick Tzitzon
PART IX. Summing Up
23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
