Mastering Business for Strategic Communicators
-15%
portes grátis
Mastering Business for Strategic Communicators
Insights and Advice from the C-suite of Leading Brands
;
Emerald Publishing Limited
11/2017
320
Dura
Inglês
9781787145047
15 a 20 dias
Descrição não disponível.
Foreword by Roger Bolton, president, Arthur W. Page Society PART I. Introduction 1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp PART II. Communications, Business Acumen and the C-suite 2. The communicator as integrator; Gary Sheffer & Weber Shandwick 3. Why business acumen matters more than ever; Peter Marino 4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma PART III. Finance and Investor Relations 5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser 6. The partnership between corporate communications and investor relations; Carole Casto PART IV. Human Resources and Employee Engagement 7. Mastering business means first understanding your people; Corey duBrowa 8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts 9. Have a seat at the table - not on the fringes; Anne C. Toulouse PART V. Corporate Strategy, Innovation and Legal 10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford 11. Telling the story of value creation; Clarkson Hine 12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener, 13. Understanding the corporate legal department; Mark Bain & Baker McKenzie PART VI. Marketing, Brand and Data Analytics 14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone 15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg 16. Learn the language of business and keep what you earn; B. J. Talley PART VII. Social Responsibility and Transparency 17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock 18. How communicators can help corporations make a difference; Stacy Sharpe 19. Communications for social good; Andrew Solomon PART VIII. Communication and Corporate Transformations 20. Building communications' influence during corporate transformation; Kelly McGinnis 21. Accentuate the positive: the communicator's catalytic effect; Jon Harris 22. Communications leadership that strong leaders expect; Nick Tzitzon PART IX. Summing Up 23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
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Foreword by Roger Bolton, president, Arthur W. Page Society PART I. Introduction 1. Advising "the room where it happens": the business case for business acumen; Matthew W. Ragas, Ph.D. and Ron Culp PART II. Communications, Business Acumen and the C-suite 2. The communicator as integrator; Gary Sheffer & Weber Shandwick 3. Why business acumen matters more than ever; Peter Marino 4. From farm to pharm: business and life lessons learned in the barnyard; Jeffrey A. Winton & Astellas Pharma PART III. Finance and Investor Relations 5. Taking the numb out of numbers: working with the office of the CFO; Kathryn Beiser 6. The partnership between corporate communications and investor relations; Carole Casto PART IV. Human Resources and Employee Engagement 7. Mastering business means first understanding your people; Corey duBrowa 8. Employees as drivers of corporate brand and reputation; Paul Gerrard and Angela Roberts 9. Have a seat at the table - not on the fringes; Anne C. Toulouse PART V. Corporate Strategy, Innovation and Legal 10. Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"; Linda Rutherford 11. Telling the story of value creation; Clarkson Hine 12. Lessons from my father: bringing the "greener rules" to corporate strategy and planning; Chuck Greener, 13. Understanding the corporate legal department; Mark Bain & Baker McKenzie PART VI. Marketing, Brand and Data Analytics 14. Driving to the right place: aligning communications with business goals and objectives; Joe Jacuzzi and Tony Cervone 15. Peas in a pod: communications and the chief marketing officer; Richard Kylberg 16. Learn the language of business and keep what you earn; B. J. Talley PART VII. Social Responsibility and Transparency 17. Truth, trust and transparency: why hard facts and corporate honesty matter; Matt Peacock 18. How communicators can help corporations make a difference; Stacy Sharpe 19. Communications for social good; Andrew Solomon PART VIII. Communication and Corporate Transformations 20. Building communications' influence during corporate transformation; Kelly McGinnis 21. Accentuate the positive: the communicator's catalytic effect; Jon Harris 22. Communications leadership that strong leaders expect; Nick Tzitzon PART IX. Summing Up 23. Observations and conclusions from "Masters of Business"; Matthew W. Ragas, Ph.D and Ron Culp
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