Mastering Market Analytics

Mastering Market Analytics

Business Metrics - Practice and Application

Kozielski, Robert

Emerald Publishing Limited

11/2017

448

Dura

Inglês

9781787148369

15 a 20 dias

Descrição não disponível.

Introduction; Robert Kozielski
Chapter 1. Why, How, What; Robert Kozielski
Chapter 2. Measuring Market Strategy Results; Robert Kozielski, Michal Dziekonski, Jacek Pogorzelski, Grzegorz Urbanek
Chapter 3. Sales and Distribution Management Metrics; Robert Kozielski, Michal Dziekonski, Michal Medowski, Marcin Ostachowski, Jacek Pogorzelski
Chapter 4. Marketing Communication Ratios; Robert Kozielski, Michal Dziekonski, Jacek Pogorzelski
Chapter 5. E-Commerce and Social Media Indicators; Robert Kozielski, Artur Maciorowski, Grzegorz Mazurek, Anna Miotk

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Market metrics; Business analytics; Marketing metrics; Business performance measurement/evaluation; Customer metrics; Sales metrics