Qualitative Consumer Research

1. A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising 2. Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
3. The Influence of Bad Credit on Consumers' Identities
4. Showrooming and the Small Retailer
5. Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers vs Independent Small Grocers
6. Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis
7. Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks
8. Price: Meanings and Significance
9. Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
10. Being Present: Toward a Better Understanding of Customer Experiences
11. Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events

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• Vendas e gestão do marketing
• Vendas e marketing
• Métodos de pesquisa: geral

Marketing; qualitative research; Consumer behaviour;