Product and Market Development for Subsistence Marketplaces
Product and Market Development for Subsistence Marketplaces
Viswanathan, Madhubalan; Cheng, Joseph L.C.; RosaPh.D., Jose Antonio; Hitt, Michael A.
Emerald Publishing Limited
06/2007
360
Dura
Inglês
9780762313969
15 a 20 dias
680
Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India.
A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa.
Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications.
Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research.
Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti.
Participatory Research Methods for Subsistence Consumers.
Microcredit through the Feminist Lens: Toward a More Equitable Approach to Social Entrepreneurship.
Marketing in Subsistence Markets: Innovation through Decentralization and Externalization.
Market orientation and performance in low-income countries: The case of Zimbabwean retailers.
Unilever's Business in India's Subsistence Economies.
Toward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies.
Consumption and Environmental Degradation: A Long-Term View.
Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru, and Guatemala.
List of Contributors.
Foreword.
Acknowledgments.
Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India.
A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa.
Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications.
Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research.
Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti.
Participatory Research Methods for Subsistence Consumers.
Microcredit through the Feminist Lens: Toward a More Equitable Approach to Social Entrepreneurship.
Marketing in Subsistence Markets: Innovation through Decentralization and Externalization.
Market orientation and performance in low-income countries: The case of Zimbabwean retailers.
Unilever's Business in India's Subsistence Economies.
Toward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies.
Consumption and Environmental Degradation: A Long-Term View.
Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru, and Guatemala.
List of Contributors.
Foreword.
Acknowledgments.