Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Strengthening Synergies with Human Resources

Pompper, Donnalyn

Emerald Publishing Limited

11/2017

328

Dura

Inglês

9781787145863

15 a 20 dias

Descrição não disponível.
Foreword



Preface



Chapter 1. Picking at an Old Scab in a New Era: Public Relations & Human Resources Boundary Spanning for a Socially Responsible & Sustainable World - Donnalyn Pompper



Chapter 2. Organizations, HR, CSR & their Social Networks: 'Sustainability' on Twitter - Jeremy Harris Lipschultz



Chapter 3. Nonprofit Social Responsibility & Sustainability: Engaging Urban Youth through Empowerment - Lauren Bradford



Chapter 4. Overcoming Regional Retention Issues: How Organizations in Detroit Use Corporate Social Responsibility to Attract & Engage Top Talent - Erin Heinrich



Chapter 5. Corporate Social Responsibility, Volunteerism, & Social Identity: A Case Study of Cotopaxi - Rulon Wood, Julia Berger, and Jessica Roberts



Chapter 6. A Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi - Marie Paul Dusingize and Venantie Nyiransabimana



Chapter 7. Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open-Social Innovation and Partnership across Sub-Saharan Africa - Moronke Oshin-Martin



Chapter 8. Examining Public Relations' Role in Shaping Organizational Culture, with Implications for PR, HR & CSR/Sustainability - Pamela G. Bourland-Davis and Beverly L. Graham



Chapter 9. Hiring Programs for Military Veterans & Athletes Use HR & PR to Demonstrate Human Dimension of Corporate Social Responsibility - Pauline A. Howes



Chapter 10. Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR - Ashli Quesinberry Stokes



Chapter 11. Inspiring Employees Through CSR: Lessons from a Gambling Giant - Jessalynn Strauss
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Corporate social responsibility; Sustainability; Human resources; Public relations; Employees; Organizational culture